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NOVEL FINERIES PUSHING THE BOUNDARIES OF ARTWEAR
Novel Fineries is pocket art. Looking to revitalize her heritage June Lau the founder and designer of the brand, was inspired by butterflies for the first collection. With every piece containing 300 to 400 stitches, with close to 35 hours of work it is a labour of love. Drawing upon the Su embroidery technique which originated in the Suzhou province in China, hand-embroidery and painting creates otherworldly results. Mimicking the structure of the butterfly, each piece masterfully replicates real butterflies.